
From aviary problem
to working prototype.
Research, electronics, firmware, housing, branding and UI design for an offline automation system for bird breeders.
Explore the processProject overview
A working prototype, built from the problem upward.
BudgieBase started with a promise I made to my father: build an automation system for his aviary that he could actually trust and understand. During the Creative Design & Technology Minor, that promise became a full product prototype.
The end result: a standalone ESP32 control unit, hacked Sonoff Basic R4 smart plugs running custom ESP-NOW firmware, local data logging, a physical LCD with rotary encoder, and a web UI concept.
This case study covers the process: research with breeders, hardware decisions, firmware iterations, perfboard assembly, product housing, brand identity and interface design.

Research and direction
Each step narrowed what to build.
Every assumption got tested against what breeders actually needed, what existing tools couldn't do, and what an aviary building allows.
Housing design
From sketches and renders to an Onshape enclosure.
Two directions emerged from sketching and AI renders: a Braun-inspired form with more visual weight and character, and a minimal single-block design. I had a clear personal preference for the Braun direction — but every round of feedback pointed toward the simplest option.

My personal favourite — cleaner references, stronger visual character. Feedback from testers and people around me consistently pointed away from it.









Under the hood
Technical specifications
Everything was chosen to keep it reliable, repairable and independent of the internet. Standard components, open firmware, nothing that needs a server somewhere.
How it was made
Six phases, from research to branding.
The project was not a straight line. Each step made the next decision more concrete: who it was for, what had to work offline, how the plugs should talk to each other, and what the product should look like.



Prototype evidence
Real hardware, not just diagrams.
Three snapshots from the build: the first LCD and sensor test, the Sonoff teardown, and the finished perfboard prototype.



Design artifacts
The supporting design work.
Two standalone HTML files document the visual design: the brand guide and the web UI style guide.
